Introducing 1017 ALYX 9SM to the Cabinet Noir Roster

by Cabinet Noir

1017 ALYX 9SM a foundation built on the undercurrent. Designed by Matthew Williams, the brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. Focusing on craftsmanship, technique, and sustainable fabrication, the brand presents full mens and women’s collections that seek to unite technical innovation with human emotion.



Raised in California, Chicago-born creative director Matthew M. Williams has worked with top talents from the worlds of art, music, photography and fashion throughout his decade-long career, shaping a refined aesthetic universe grounded in creative repurpose, innovation and craftsmanship.

A keen interest in the creative process of fashion has led Williams towards extensive research and development into garment construction and greater fashion philosophy. Starting with his debut women’s ALYX Autumn Winter 2015 collection, the comprehensive ready-to-wear, accessories, and shoe collections have grown to include full men's and women’s collections, as well as collaborations with the likes of Nike, Dior, Moncler, and Mackintosh. Williams’ inclusion of utilitarian influence, his work within the entertainment industry, and in-depth knowledge of technology, craftsmanship and fabrication unite to inform a unique perspective of modern fashion. Today Williams lives and works in Milan, Italy.