WHAT IS REPRESENT 247?

The 247 collection was created by identifying a gap that designers, workers, gym-goers, and outdoor explorers felt a need for. The goal was to develop a product category that would cater to all these fields while maintaining a sense of minimalism and essentialism, without restricting itself to any particular subcategory. It aimed to resonate with personal lifestyles.

The concept had been on the mind of one designer for twelve months prior to the first pant release, as they were always searching for a pant that could transition from the gym to work, then to an outdoor hike, and finally for relaxation, leading to a constant change of clothes. The pants are designed to function across all these settings, as will the full collection that follows.

WHERE DID THE NAME 247 COME FROM?

The name reflects exactly what this collection represents: constancy, permanence, and versatility for all occasions.

IS THE 247 COLLECTION AN ATHLEISURE EXTENSION OF THE REPRESENT BRAND?

It is, and it isn’t. As mentioned earlier, there is no specific field for its agenda. This collection isn’t solely tailored for gym use or hiking; it aims to cover all areas while embodying a Represent aesthetic.


WHAT IS AT THE HEART OF THE 247 COLLECTION?

The core of the 247 collection lies in the combination of durability, stretchability, and breathability for active performance, showcased through sweat-wicking materials. These factors, along with a more refined fit and a minimalistic approach to branding, shape the first collection.

WHAT DO YOU WEAR WITH YOUR 247 APPAREL?

The designer likes to mix it up with Blank sweats and hoodies, a mainline overshirt, a pair of Alphas with the cords tightened, or Reptor lows with a relaxed opening.