A collaboration between London's Unknown and American tattoo icon Ed Hardy. Arguably one of the most recognised clothing brands, Ed Hardy highlighted tattoo culture through their clothing. After breaking into the fashion world the Ed Hardy brand went on to become one of the most highly sought-after labels in the industry in 2002 and beyond. 

This new collection marks the first collaboration for Unknown and we're already dazzled by the signature rhinestones and classic Ed Hardy motifs which pay homage to those early 2000s designs.